It's Time You Found Your MLM Mojo

Ricky is not unlike most that take advantage of a direct marketing opportunity. Just like the majority of us, he was looking for a way to bring some more money into his household.  His day job was barely paying the bills and he needed a new way to earn additional income.  Then along came Charlie. Ricky and Charlie went to school together and Charlie was a success in multi level marketing.  Charlie had already been successful in three different MLM businesses. One day over a cup of coffee, Charlie convinced Ricky that his fortunes awaited him in Charlie's latest MLM opportunity. Ricky was so excited and signed up immediately! "What do I do next?" asked Ricky.  Charlie told him to get busy learning the system and get busy making his list of potential contacts.

Ricky did everything he could to learn the program..  He learned the system front to back.  He became very familiar with the products, the services and the compensation plan. For a week he put together his list of contacts and after ten days felt he was ready to market his business.  The company had an upcoming meeting scheduled and Ricky invited 12 people from his list to join him on a Wednesday night. Wednesday night came and Ricky was waiting at the door for his participants.  Only Martha showed up, and she was twenty minutes late and missed the discussion on the products and the compensation plan. Martha decided not to join. Additional appointments resulted in only one additional person.

Ricky was not discouraged. He had over 150 people on his list and he began setting appointments with several of these people over the next few months. He got one more person into the business and he got a call from Charlie congratulating him on his success. He needed three people in his top line in order to reap all of the compensation benefits, so he begged his sister to join as well.  She did. Hot diggity! Ricky had his MLM Mojo working now and the sky was the limit, or so he thought.

After three months, Ricky had three direct distributors and one more had signed up under one of his direct distributors. Four months of work generated four distributors. There was not much chance of creating a substantial income at that rate. Ricky got busy. He contacted everyone on his list, some repeatedly. He did not have a lot of luck. He put out fliers. He printed up business cards. He began leaving marketing materials everywhere and talking to complete strangers about his business. Six months in, the same four people were all he had. He went back to Charlie. He asked, "What did you do to get so many people to join your business?"  Since Ricky and Charlie were such close friends, he did not mind telling him that the majority of his downline had followed him from his previous business. It had taken several years in his initial business to grow this group of distributors and they had been following his lead ever since. Ricky was understandably disappointed, yet Charlie, who had not been in Ricky's shoes for a long time did not understand why. After that revelation, Ricky simply lost his MLM Mojo, and he was not sure he would ever find it again.

What exactly did Ricky do wrong? Nothing, really. He simply following the instructions of his business mentor. Unfortunately, the steps he followed were the same steps recommended by MLM marketers for more than thirty years.  Ricky had a decision to make. He could stop working the business, or he could find a better way on his own. He got on the internet and researched how to generate leads for his business. He found that you could buy leads, but that would just cost more money and he already had enough going out. He needed some money coming in. All of a sudden, it happened. It was a critical point for Ricky.  He discovered a way to generate quality leads for his business free of charge. The program that he found helps regular people generate 50+ leads per day. In addition, Ricky discovered that he did not have to chase these leads all over town; these leads came to him already interested in what he had to offer. Finally, Ricky found he could make money off of his leads even if they decided not to join his primary direct marketing business. Ricky regained his MLM Mojo. He reached a level of success that generated a lot of buzz in his organization. Ricky discarded his original list and began focusing only on his online leads. Ricky became quite successful in the direct marketing industry.

Have you lost your MLM Mojo? If so, you need to find it fast. There is a much better way. It's time for you to follow Ricky's lead and perform your due diligence.  You won't be disappointed.  Greg Tucker

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