Amway Home Business Opportunity Review: Taken Serious Again?

Amway Business Review

In 1959, two friends Jay Van Andel and Richard Devos started a joint venture to distribute consumer durables through network marketing. The business was a success and was called Amway, short for the American Way. Their first project, a multipurpose cleaner was accepted well by customers and this led to diversification in product range as well as globalisation. In a matter of 20 years, Amway had an established global presence and as many as three million reps.

Amway Products

A few of the best selling products of Amway are -

· The Nutrilite brand has a range of supplements that help keeping the body fit and energetic.

· Artistry is Amway’s brand of beauty-care products.

· Satinique is Amway’s hair care solution. This brand offers shampoo and conditioner and is alleged to repair damaged hair and restore nourishment.

· Amway offers Oral care through its popular product Glister.

· Amway was the first to use the term “bio-degradable” when it introduced its detergent SA 8

· Amway’s water purifier, Espring is effective in controlling contaminants from polluting drinking water.

· The icook range of cookware has been carefully designed to promote a good cooking experience.

 

Distributing Amway Products

 

Being an MLM based venture, Amway offers customers an opportunity to become an IBO and distribute the company’s products. Most customers are induced by the income prospects, bonuses promised and the company’s promise to help them earn as well as the top earners in Amway. But we must also remember the fact that good quality is often combined with high prices; there’s a general opinion that Amway products are priced high.

 

My Honest Opinion On The Amway Business Opportunity

Your Amway product could be good, but that doesn’t mean you’ll be able to sell all your merchandise. It may seem nice to join Amway with its good income potential and fun-filled team get-togethers. But there’s one major flaw in the traditional MLM setup followed by Amway. In the traditional system, reps are taught to contact people they know, offer products demos and promote the product as well as the business opportunity. This technique is operational only till your list of contacts lasts; after this, work may seem unrewarding.

 

When this system is followed, network marketing companies succumb to being accused of adopting the “Pyramid structure” which is banned in several countries. After a point, however hard you work, the profits seem to go to your upline and you’ll run out of contacts soon. When their initial list of contacts is over, reps get desperate and speak to just anyone they meet; cold calling and inviting strangers to meetings with offers of free gifts etc. could irritate customers who are rushing on their busy schedules.

 

Amway Wrap Up

Though this may seem discouraging, the flaw is not in the products or the company. It’s only in the techniques employed by distributors. My conclusion is, if you employ the right techniques, this income opportunity could be a cash cow bringing in more money than you dreamt of.

 

How should you market your Amway products?

Sell your products to people who are interested in buying them. Market your business to reach these people and get them to contact you. Such people use the internet to find dealers. If you use the largest network in the world, the internet, to market your products, you don’t have to worry about finding contacts and fixing appointments. Online marketing is sure to bring in more profits than you’d ever expect. Establish a system that gets you leads to follow up on and get orders from. You just need to master tricks to advertise selectively on the net to reach your target market.